// From the lab

Thinking out loud.

Insights on data-driven marketing, AI, and building growth systems that compound.

AI & Marketing

Why 90% of marketing dashboards are lying to you — and how to fix it

Most agencies report metrics that make them look good, not metrics that make you money.

5 min readMarch 28, 2026
Growth Strategy

The compound effect: why your first 90 days of SEO matter more than the next 900

SEO isn’t a switch you flip. It’s a flywheel you build. Here’s how to engineer the first 90 days for maximum compound growth.

4 min readMarch 22, 2026
Data & Analytics

From spreadsheet chaos to real-time clarity: building your first marketing data stack

If your marketing data lives in 12 different spreadsheets, you don’t have a data problem. You have an architecture problem.

6 min readMarch 15, 2026
AI & Marketing

How to use AI in your content strategy without sounding like a robot

AI-generated content is everywhere. Most of it is garbage. Here’s how we use AI as a tool, not a replacement.

5 min readMarch 10, 2026
Automation

5 CRM pipeline mistakes that are silently killing your conversion rate

Your CRM isn’t just a contact database. It’s your revenue engine. These five mistakes are costing you deals.

4 min readMarch 5, 2026
Data & Analytics

The honest guide to ROAS tracking: what most agencies won’t tell you

Return on ad spend sounds simple. It’s not. Here’s how to track it honestly and make better decisions.

7 min readFebruary 28, 2026